5 Reasons the Apple Search Engine Could Happen Sooner or Later

1. Apple Could Have a Long Term Profit Machine

Okay, first of all, by releasing its own search engine, Apple can finally have a full control over its search engine's traffic and the most importantly, the advertising dollars, not Google anymore. So no doubt that Apple will benefit from the incoming traffic all over iOS ecosystem, which then can be channeled by Apple to its advertising partners or other departments that for sure will "print" more money for Apple.

And this means, in the long term future, Apple will finally have a much more promising profit machine than just selling products or iTunes contents, just like what Google already has today on its search engine.

2. SIRI = Apple's Secret Weapon

Let's not forget about SIRI, Apple's most trusted personal assistant on iOS. SIRI made its first debut on iOS around 2 years ago. In that long timeframe, this intelligent knowledge navigator has been collecting a lot of users' voice searching data through the iOS devices from all over the world.

SIRI might look inferior in its first debut, but if Apple could improve this feature much even further, especially since SIRI has been taken over by Bill Stasior, then it wouldn't be so surprising if one day, SIRI could be one of the most powerful weapons that Apple could use to collect more users' information to improve its search engine in the future, just like what Google has been doing in the past few years.

3. Growing iOS Ecosystem = The Home for the Apple Search Engine

The other factor that will likely bring more guts for Apple to remove Google Search from iOS is the fact that Apple has been selling tremendous amounts of iOS devices since the first iPhone was introduced to this world 6 years ago.

Up until now, Apple has sold more than 600 million units of iOS devices in the entire world. And the number could even be so much bigger if it's combined with the newer models of iPhone, iPod Touch, iPad and iPad mini, plus with other Apple products. Well, that's a lot, right? It's like the population of one huge country.

4. Apple Search Integrated with iTunes Contents

Can you imagine that if Apple finally launches a perfectly usable search engine that can give accurate and fast results to the users, plus can deeply integrate the searching results with the contents available on iTunes, like apps, books, music, movies or TV series, there is a big chance that all the users in the huge iOS ecosystem will start looking Apple Search as a much more reliable search engine than Google.

Moreover, if Apple could improve its search engine to become much faster and more accurate than before, it wouldn't be so surprising if one day, those users would be more comfortable of using Apple Search on iOS devices than Google because besides they are already comfortable with the Apple ecosystem and services, they also have invested a lot on iTunes.

And if Apple can take the advantage of having a huge iOS ecosystem to drive and even force all the iOS users to use Apple Search, then slowly but sure, the brand of Apple Search will start becoming as huge as Google - of course only in Apple ecosystem, not in the entire world.

5. Experts Will Help Improve the Apple Search Engine

Apple can also hire many tech engineers and even geniuses that are well-experienced in this search engine world to make sure that Apple Search or whatever it will be called, can give accurate results and great experience to the users. And that's what matters a lot.

And if Apple is worried its search engine will be another huge failure just like Apple Maps, then Apple can just hire ex-staff from Google or Amazon, just like what they already did recently to help Apple fix the chaos on iOS Maps and SIRI.

Given that Apple has a lot of cash to spend from its big fat bank account, then it's not gonna be very difficult for Apple to hire the right people to develop its search engine. Even though Apple Search will not be as great as Google (clearly), especially in terms of searching results and performance (absolutely), but at least, it's still perfectly usable for iOS users. Furthermore, Apple Search will definitely improve over the time.

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